Audit & Assurance Service Risk Based Audit

Question: Discuss about theAudit Assurance Servicefor Risk Based Audit. Answer: Introduction to Risk Based Audit The Risk based auditing is a modern, independent, and neutral way of collecting and analyzing the evidences with regard to the assertions of a process. The opinion then formed leads to the report forming process in which all the contentions and assertions are put into implementation. The auditors in order to form an effective report, gathers sufficient and appropriate information about the business and its environment. There are two major tests performed, which are undertaken after the collection of sufficient data and information (Mohammadi et al. 2014). There are various forms of risks, which form part of an organization and include risks like inherent, control, detection and overall risk. In order to gain proper knowledge about the risks present, the compliance and substantive tests are undertaken. Compliance Test is the gathering of facts and data to know the compliance status of the organization with the legal requirements, rules and regulations. The procedure helps the auditor in attaining the confidence in the structure of internal control of the company. Substantive Test aims at evaluation of the transactions, data and other important information, on an individual basis (Uludag? 2016). The integral aim of the process is to get an assurance that, the objectives of the company are being met effectively and effectively. The risk-based approach is commonly followed, as it encourages the auditors to attain knowledge of the business as a whole (Johnstone et al. 2013). The auditors on following the models can easily enhance their identification and categorization procedure, which can help them in the better determination of risks, and most suitable approaches accordingly. Difference Between Business Risk and Risk of Material Misstatements Business risks are the risks present in the organization, which can be wide and diversified in nature. The risks present in an organization may contribute and result towards the failure of the business, therefore being the ultimate risk for an organization. Thus, the risks that affect the going concern of a business falls under the business risks. The risks also include the increment in the cost of production, competition in the market, frauds and thefts and other such risks (Wright 2016). Audit risks or the risk of the material misstatements represents the risks, which are expressed by the auditor. An inappropriate opinion on financial statements after the audit procedure comprises the audit risks. The risk of material misstatement comprises of two major components, inherent and control risk and third being detection risk (Knechel and Salterio 2016). The auditors majorly focus on the factors of inherent and control risks. The risk of detection is not an integral part of the material misstatement risk. The misstatements can lead to economical losses and they comprise the information, which is not easily visible or traceable. Thus, with the increase in the risk of the statements of finance can lead to an increment in the overall risk. The identification and assessment of the risks of the misstatements, which are material in nature and helps in the understanding of the organization and its environment is necessary to be carried out by the auditor. Such process helps to earn the knowledge about the likelihood and the present risks, which are being faced by the organization. Such business risks have the likelihood of identification of the material misstatements but it is not necessary that the material misstatements are the same as the business risk. Therefore, an auditor must undertake essential precautions to measure the nature and consequences of the various risks (Brown-Liburd et al. 2014). While, the risk of business relates merely to the entity and the stakeholders; the risk of audit i.e. material misstatements relates to the auditor only. Even though, the business risks and audit risks are not fully similar to each other, they still connect. The recognition and classification of the business risks guide towards the detection of the audit risks (Ruhnke and Schmidt 2014). Discussion on Business Risks Ferrywise Ltd is a company, which is operating the car and ferry route for the passengers after purchasing the rights of operating the same until the year 2022. It operates across a large lake in Ireland and due to recession, they are unable to build another bridge, which would allow an extra 125 kilometers drive. In addition, Ferrywise Ltd had purchased boats for the routes but as per the Environmental rules and regulations, they are unable to meet the emission standards required as per the rules and regulations. Thus, the company is not meeting the compliance requirements as per the audit standards and regulations, which comes easily under the focus of an auditor. The non-compliances are a part of a great business risk as they majorly form part of the future concern of the company (Sadgrove 2016). The Company is also unable to fulfill the requirement of carrying the passengers in the required number of vehicles per year, which means it has the risk of going concern as the passengers are not looking forward to such travelling and the vehicles are unavailable at the required time. Furthermore, it is unable to get the advantage of the subsidies, which are provided once the company increases the number of vehicles for the travelling across the route. The Safety at sea certificate is also required to be verified by the independent auditor, which if negative would create an unstable position for the company. It is mainly about the safety measures and precautions taken against the accidents, which might take place within the sea or anytime during the travel. On the assessment procedure carried on by a group of independent auditors, it was found that there are a huge number of deficiencies and paucity in the measures and operations undertaken by the Company. Lastly, the main problem constitutes the claim about the contaminated food provided by the company. The passengers had been complaining that they had been suffering from health issues like food poisoning after having the refreshments provided by the company. Even though, the company is denying the fact and responsibilities related to such refreshments, the goodwill of the company has gone down drastically and the same problem has been covered under the coverage of media. There has been a bad public image formed after such news spread by the media. Therefore, from the above we can easily make the numerous risks, which the business is facing, and the ones, which would affect and harm the company, which can even damage the going concern of the company (Epstein and Buhovac 2014). The auditor will undertake tests in which the company will surely fail, as they do not meet the compliance procedures and there are no internal controls present, which can save the company from being ruined in the near future. The Company will also not pass the substantive test, as the individual process of the companies is also not up to the mark, as per the discussions above. There are various failures of processes undertaken by the company and thus the auditor may give inappropriate opinion about such practices. The opinions matter and will decide the smooth continuation of the company. An auditor tries to attain a proper knowledge and detect the overall risks present inside the organization to provide the required opinion. Conclusion and Recommendation on Internal Control The existing system must be reviewed carefully by the management and ensure that there must be implementation of proper controls and procedures. As per the problems, which are seen above, there are various discrepancies in the existing system of the organization. Each aspect of the company is checked i.e. the checks and financial transactions undertaken by the company. There are many safety and other compliance and legal issues, which must be put under stringent controls to remove the inappropriate opinion of the auditors. The controls can simply include the implementation of checklists about the precautionary measures undertaken by the company. The various compliance procedures like the meeting of the emission standards as per the Environmental protection regulations must be highlighted to the management (Pahuja 2013). The compliance test would require the company to follow, as it will seriously affect the companys reputation and goodwill. There are decreased numbers of vehicles, which must be increased to gain proper amount of advantage of the subsidies, which are provided from the authority of the local transportation. There must be a maintenance report of the number of vehicles available and the requirement, if fulfilled or not. The requirement of the vehicles per year is not met and in order to fulfill the same, the manager, to provide appropriate answer to the auditor, must do enquiries. The company is losing the subsidy, as it does not meet the requirements, so it should take steps to increase the subsidies. The company has various issues, which also include the safety measures of company, which includes the safety of the passengers and ship from accidents, breakdown and collisions. They require the review of the safety documents, which the independent auditors found illegal. The Safety at Sea Certificate which becomes valid for five years down the row, was not approved by a set of independent directors, as there were numerous discrepancies found in the procedures and measurement undertaken by the company. Thus, the auditor must take steps to make the management take steps on controlling the same by making proper documents and questionnaire to be filled for perfection. The management also needs to take measures to correct such inconsistencies and continue the proper supervision on the activities carried on by the company (Benn et al. 2014). The last and major deficiency of the company is the improper and unsatisfied food supply to the passengers. The customers are not happy as they think the refreshments supplied are contaminated and therefore they are facing the problems of food poisoning and other such health issues. Though the company is denying the fact that their food is contaminated, the media has distorted their image as bad and unethical. The auditor must detect the reasons of such risk along with the management and other experts. After the detection procedure, the auditor must take into consideration the measures which will help the company get rid of the bad publicity in which the company is involved. The detection procedure helps in the reduction of the operational risks by creating firewalls in technologies and other personal business (Layton 2016). The auditor must help the management to make an effective risk plan and have sufficient insurance for the protection against the losses and other symptoms of destruction. He must also act as a professional and as he is an outsider, he must view all the situations in a more objective and effective manner (Peltier 2016). The auditor must issue written communication to the management with relation to the overall environment of the entity. It would be appropriate if the communication is first done in an oral manner to the management and those charged with the governance. Thus, the auditor must be in a continuous communication with the management and those charged with the governance (Bain and Band 2016). References Bain, N. and Band, D., 2016.Winning ways through corporate governance. Springer. Benn, S., Dunphy, D. and Griffiths, A., 2014.Organizational change for corporate sustainability. Routledge. Brown-Liburd, H., Mason, S. and Shelton, S., 2014.The effect of reliance on third-party specialists under varying levels of internal control effectiveness on the audit of fair value measurements. Working paper, Rutgers, The State University of New Jersey. Epstein, M.J. and Buhovac, A.R., 2014.Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Johnstone, K., Gramling, A. and Rittenberg, L.E., 2013.Auditing: a risk-based approach to conducting a quality audit. Cengage Learning. Knechel, W.R. and Salterio, S.E., 2016.Auditing: assurance and risk. Routledge. Layton, T.P., 2016.Information Security: Design, implementation, measurement, and compliance. CRC Press. Mohammadi, J., Kalali, A. and Najafzadeh, A., 2014. Risk-Based Auditing.Asian Journal of Research in Business Economics and Management,4(11), pp.366-372. Pahuja, S., 2013. Environmental Audit. InEncyclopedia of Corporate Social Responsibility(pp. 969-979). Springer Berlin Heidelberg. Peltier, T.R., 2016.Information Security Policies, Procedures, and Standards: guidelines for effective information security management. CRC Press. Ruhnke, K. and Schmidt, M., 2014. Misstatements in financial statements: The relationship between inherent and control risk factors and audit adjustments.Auditing: A Journal of Practice Theory,33(4), pp.247-269. Sadgrove, K., 2016.The complete guide to business risk management. Routledge. Uludag?, S., 2016. The importance of control environment in an organization for an independent auditor to determine nature, timing, and extent of substantive tests: An application in Turkey.JABS,2(6), pp.294-303. Wright, W.F., 2016. Client business models, process business risks and the risk of material misstatement of revenue.Accounting, Organizations and Society,48, pp.43-55.

Get the Scoop on Private Peaceful Essay Topics Before Youre Too Late

Get the Scoop on Private Peaceful Essay Topics Before You're Too Late Private Peaceful Essay Topics Secrets Therefore, it must be among the most thought out parts of your argument. The initial two sections of your paper following your introduction can cover both items that you're comparing and contrasting separately. Book titles are underlined, whilst article titles are put in quotation marks. The best titles come from determining what you would like to find out or what question you need to reply. The particular purpose statement should state the major subject of your speech. Epigraphs can offer insight, or else they can even be humorous. Set the reference in quotation marks at the conclusion of the sentence where the info is referenced. The intent of a literary analysis is to create an argument about a work of literature in place of just giving a summary. The Pain of Private Peaceful Essay Topics Each element of your speech will supply the structure for the content you deliver. In case the reference is from the incorrect area or simply doesn't apply to the topic available, you ought not include it. It's recommended that you just opt for the topic that it is possible to deal with, for instance, if you're not t sketching the personality characteristics then you ought to better not elect for it. Repeat the process with different concepts to create your concept map. What to Do About Private Peaceful Essay Topics Before It's Too Late When you have all your ideas organiz ed, and you think you have sufficient information to go over your critique confidently, it's time to compose your introduction. Like with any paper, the introduction should grab the eye of the reader right from the beginning. Concept maps may be used in arranging a novel, story or even an essay of a couple hundred words. Start with a concise introduction of this issue and progress from general to more specific details. For instance, if you like to bake, decide on a topic that showcases your abilities. Seek out examples of verbal irony on the internet. Get assistance with your writing. Scan the absolute most recently published articles to acquire an awareness of their content. It's also vital to ensure it is interesting and intriguing. MLA style doesn't require URLs in bibliographic citations, but for an annotated bibliography, you may want to include it so it is easy to find the website again. The page number 1 ought to be flush right top, also. You ought not consist of certain numbers in your introduction. What You Don't Know About Private Peaceful Essay Topics Research paper writers usually put the bibliography at the close of the paper. If, nonetheless, your author is comparatively unknown, start with the quote, and then credit the author afterward. Many times, a teacher or professor will request an annotated reference list prior to your paper is due to be able to rate your research. Be certain to insert page numbers in the correct corner of every page in order for your reader can refer to unique places in your essay she might need to re-read, or quote for a study. Every writer wants a fantastic editor. The author of an annotated bibliography outlines the sort of research done on a particular topic. The Tried and True Method for Private Peaceful Essay Topics in Step by Step Detail Satirical writing isn't quick. Completing a preliminary annotated reference list is a significant first step for virtually any research paper. Emails are frequently used to acquire firsthand data in high school and college essays. Verbal irony is understood to be a figure of speech where the writer states the opposite of what he means. You truly believe that it is an actual story, as it's described so well and believable. Write your poem on a sheet of paper to ensure it is reasonable. If you're writing your very first extended metaphor poem, start off by making a completely f ree verse poem. New Ideas Into Private Peaceful Essay Topics Never Before Revealed As soon as your introduction was revised, revamped, and tested on other men and women, it's prepared to be read. You may then print your work or return and make changes. In the event the experiment is indoors, or on a calm day, you are going to need a little electric fan to make the wind. Rephrase this idea for a question.

Persuasion Topics For College Students

Persuasion Topics For College StudentsYou may be wondering what persuasion topics for college students are, because you will be giving presentations on these topics at some point in your career. That's okay because it is also a good idea to know what topics you should avoid talking about and what topics you need to include in any given presentation to be successful.Of course, it helps to understand the difference between sales and persuasion when it comes to an approach to selling. Sales people are trained to get the sale done. And although sales is a good skill, the only real reason for getting a sale is money. Persuasion is the art of bringing about emotional responses.A good example of persuasive tactics would be selling new products or services that are not yet available in the marketplace. If you were able to convince someone to buy a product that they have never seen or heard of before, then that is a great example of persuasion. This may not have been the case if you had tried to sell something that you knew the person already owned.If you are looking for persuasion topics for college students to research, then perhaps the best way to find what works best is to research the product or service that you are going to be trying to sell to them. By doing this, you will already know what it is that they already own and will therefore be a more effective salesman.As a final note, you should make sure that you are not going too strong with your persuasion topics for college students, because you want to make sure that you are getting something out of their listening time. The last thing you want to do is make them feel embarrassed or uncomfortable because you were too pushy. You want to focus on making them feel educated and thus come away from the meeting with an improved image of your company.There are several ways to do this, one being by simply using the company you are dealing with to showcase some of the things about your company that it stands for. How do es your company promote itself? What can you tell them to encourage them to purchase your product or service?If you are presenting an example of how your product can help others, such as helping to improve your parents' health, mention this at the beginning of your presentation. Or if you are talking about the use of the product in a real life situation, use this opportunity to give examples of when it was used in a real life scenario. Explain that this is just one of the many uses of the product and how it has helped to resolve a problem.Don't forget that you have professionals on your side who have a professional use for their skills to help you meet your goals. By offering them an opportunity to use their skills, you are also building their credibility, which will help to cement the links between you and the consumers you are trying to persuade.

The Lost Secret of Writing Masters Level Essay for Free

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Basic Short Essay Sample - Get To Know How To Do It

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GWS Personnel Motorsport

Introduction GWS Personnel Motorsport participates as a team on various Australian Motorsport competitions. They are â€Å"competitors in the Australian Manufacturers Championship for Production Cars† (GWS Personnel Motorsport, 2011).Advertising We will write a custom report sample on GWS Personnel Motorsport specifically for you for only $16.05 $11/page Learn More The manufacturers bring forward different types of production cars to the racetrack made by different producers. â€Å"The championship takes in circuits throughout Victoria, New South Wales and Queensland including Eastern Creek, Sandown Park, Wakefield Park, and Morgan Park Raceway (GWS Personnel Motorsport, 2011). There are the six-hour and the twelve-hour competitions. The sport is a high adrenaline activity for the drivers and the enthusiasts. The enthusiasts find the speed and competitiveness of the sport very exhilarating. Some of the event sponsors include, â€Å"The Shire Con veyancer, Spinifex Australia, Rogue Lager and Briffa Smash Repairs† (GWS Personnel Motorsport, 2011). It is upon the GWS Personnel Motorsport to generate interest in the sport and to earn a support base from fans in order to turn it to their advantage. Creative Strategy Theory There is a unique need to develop advertising ideas that stand out from the multitude of advertisements that compete for attention in our cities. Conventional advertising can be a frustrating experience for the advertising team when a carefully developed advertising campaign ends up obscured by other advertisements that compete for attention. Creative advertising uses normal advertising tools in new and refreshing ways that guarantee a lasting impact. It gives an advertising campaign fresh impetus. It requires the expansion of communication methods to appeal to the target audience in new and unmistakable ways. The need for creative advertisement comes from the nature of advertising. Advertising aims at c reating a bond between potential clients and a supplier. This requires regular changes in approach since people change. Failure to keep up with changes in the society may lead to an advertising campaign becoming ineffective despite its budget and the planning process. Marketing is never a stagnant process but one that changes with time (Ferrell Hartline, 2008). This escalates the need for continual creativity in the development of advertising campaigns.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Levinson, Levinson, and Levinson, (2007) the purpose and assessment of creative marketing is the generation of profits. This view summarizes the objective of all marketing campaigns. The role of marketing is to establishing profitable relationships with clients. If an advertising campaign does not result in better profits, then it misses the point. While a marketing campaign seek s to propose to potential clients and beneficiaries the benefits of a product or service, it must in return promise a return of value to the party offering the product or service. Creative marketing requires multidisciplinary teams (Nash, 2000). It also draws from different fields such as psychology, sociology, and economics (Ferrell Hartline, 2008). There are concepts from different fields that describe human behavior. They seek to determine their motivations and reasons for making their choices. An understanding of the underlying theories is crucial for the development of a creative marketing strategy. An appreciation of the social process is invaluable in the development of an advertising campaign. One of the key aids to the success of a marketing campaign is the branding process that the product goes through. For established brands, the main requirement for an advertising campaign is incremental innovation. On the other hand, for new ones, brand positioning takes centre stage. Branding increases the chance that a consumer will reach for some product or service because they recognize it and associate it with something they like. It is the experiences they have with the product or the testimonies they have heard about it that make them desire to associate with that product (Holt, 2004). A strong brand makes it relatively easier to introduce new products under the existing brand name (Yadin, 2001). A brand is the permanent residence a product has in its niche market. Its building is a painstaking exercise that all marketers cherish and fear at the same time. Branding is essentially a marketing issues but it is not limited to the marketing department (Randall, 2000). Advertising is a developing subject area. An understanding of the elements that constitute advertising will be of great benefit to GWS personnel Motorsport. By combining aspects of consumer dynamics, psychology and human behavior science, GWS Personnel Motorsport will have a distinct advantage in the preparation of its advertising strategy.Advertising We will write a custom report sample on GWS Personnel Motorsport specifically for you for only $16.05 $11/page Learn More The purpose of this plan is to look at all the facets of advertising and to apply them to the process of developing an advertising campaign for ESW motorsport. It should provide EWS Motorsport with a competitive advantage within the motorsport industry. â€Å"Consideration of longer-term prospects for motorsports underlines the need to strengthen existing markets† (Aston Williams, 1996) Creative Concept Creativity is a process necessary in the development of new ideas. The important issue is not the â€Å"newness† of the idea but it is in the innovative application of it to answer existing problems. It normally results in a quicker and more efficient way of doing things. The creative idea developed for the GWS Personnel Motorsport is to come up with a series of a dvertisements that pass on the thrill in the racetrack to the enthusiasts to keep them interested in the race, and to attract new fans to motorsport. The issues we delved into in its production include the target audience, objectives, strategic approach, message content, and style. Target Audience The target audience for GWS Personnel Motorsport advertising campaign includes motorsport enthusiasts and sponsors. The practice of advertising revolves around preclusion of the targeted persons. It is impossible to target everyone (Trotman Publishing, 2001). There is a large fan base of motorsport enthusiasts throughout Australia. They provide the motivation all motorsport teams need to keep improving the sport. They range from young teenagers to senior citizens. Speed and winning races fascinate them. For the young motorsport enthusiasts, it is their dream to be in motorsports. Meanwhile, for the older ones, it is about nostalgia. These individual lovers of motor sport are the primary au dience that the advertizing campaign hopes to reach. When GWS Personnel Motorsport attracts enough fans into its fan base, then it will become more attractive to sponsors. The role of sponsors in motorsports is to provide funds for the development of cars and to prepare the drivers and racing teams for motorsport competitions. Their motivation is to get an opportunity to associate themselves with a successful brand for their own business ends. These small influences in advertising have the ability to influence the buying choices (Sutherland Sylvester, 2009). They are a secondary target because they come to a motorsport team that already has the right publicity and following. To target them directly does not work. Each team must prove its worth and attract a fan base after which the corporate sponsors step in.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Objectives To reach the motor sport lovers, GWS Personnel Motorsport has the following objective. â€Å"To share the thrills of the motorsport experience† The thrill of high-speed driving is what appeals to motorsport lovers. The objective of this campaign is to share those thrills with the motorsports lovers, to make them have a feel of the experiences behind the wheel. This will appeal to them at an emotional level, allowing them to connect with their dreams and fantasies. For the sponsors, they will be monitoring the levels of interest that the advertising campaign generates. They will be willing to sponsor the GWS Personnel Motorsport team because such sponsorship will provide them with the much sought after publicity. In particular, they will feel that GWS Personnel Motorsport is a strong brand within the motorsport fraternity if we associate ourselves with winning the events we participate in. This will entail having, as part of the GWS Personnel Motorsports advertising campaign, the thrills of winning. While the advertising campaign does not directly target sponsors, it nevertheless has them in mind and shall seek to attract them to GWS motor sport to the elements they find desirable. It has not escaped our knowledge that sponsors do not just base their decisions on the claims but on the facts about the team and its realistic chances of projecting the required image by actually performing well in the motorsport events. We reckon that being a winning team alone without a matching advertising campaign will also make the team unattractive to sponsors. That is why we must project the correct image and work equally hard to produce the best possible performance. Strategic approach The idea we have for an advertising campaign is a simple one. We call it, â€Å"thrills behind the wheel campaign†. We intend to put the motorsport fan behind the wheel. We will achieve this by advertisements providing thrilling views and snapshots of thrilling driving situations shot from behind the wheel. The concept will vary among various advertising media in order to appeal to different motorsport enthusiasts. The variations include a magazine option, a television variation, online advertisements, and billboard option. The magazine option will feature a two-page spread. When the reader opens the page, his hands will appear to be holding the steering wheel of a real GWS Personnel Motorsport-racing car. On the top half, there will be breathtaking views of some of the thrilling views a motorsport driver encounters in the process of racing. The television option will take advantage of the possibility of motion, and show a high-speed moment behind the wheel of a GWS Personnel Motorsport-racing car overtaking a rival racing car in interesting territory. The sounds will be real sounds inside a motorsport cabin to make an auditory impression. Billboards will use the same concept of the magazine spread but will take advantage of the larger space avai lable. In addition, a mock steering wheel modeled after a real GWS Personnel Motorsport steering wheel fitted to it will provide a three-dimensional effect. The online advertisement will include a slide show giving several views behind the wheel. Message Content The message the advertising campaign will send out is that it is thrilling to be behind the wheels of a GWS Personnel Motorsport and it is equally thrilling to be part of the winning team. IT will take on the following taglines. Feel the thrill with GWS Personnel Motorsport The thrills of the being in the winning team â€Å"Feel the thrill† will be the rallying cry in the advertising campaign. We feel that the tagline is simple enough to communicate and to remain embedded in the minds of motorsport enthusiasts. We believe that when combined with the visual and audiovisual components of the various advertising media, it will provide the emotional appeal and satisfaction of being inside a motorsport-racing car. The seco nd tag line, â€Å"the thrill of being in the winning team will attempt to make it appealing to be associated with the GWS Personnel Motorsport team. If our performance matches it then it will be a self-fulfilling prophesy. Its intention is to attract both sponsors and enthusiasts to seek to be associated with GWS Personnel Motorsport. We would like potential fans to ask themselves, what it would be like to be behind the wheel of a GWS Personnel Motorsport-racing car. Style Tone is an important part of an advertising campaign. It provides the connection required to make it an effective advertisement campaign. It makes sense for us to use a â€Å"high risk† mood for the campaign because motorsport enthusiasts generally seek out high adrenaline situations to identify with. In fact, many of them would invest a fortune just to be behind the wheels of a real motorsport-racing car. Sponsors, also, are business people who appreciate the place of risk in their lives and will identif y quickly with an ad campaign that portrays risk as something to face and conquer. Indeed, the process is thrilling. The colors we will use for the advertising campaign are earthy and rocky colors. These colors present the mood of toughness and emphasize the toughness of the situations a motorsport driver faces – tough as rock. Through digital processing of the pictures, we will produce the ideal images for the advertising campaign. Conclusion In conclusion, the â€Å"feel the thrill† advertising campaign hopes to attract fans and enthusiasts and by doing so, to attract sponsors who will provide funds for further development of the GWS Personnel Motorsport team. They will provide much-needed funds for expansion of the team’s fleet and for maintaining the cars. We will seek to connect with motorsport enthusiasts at an emotional level seeking to answer their quest for thrill by participating in the motorsport events as fans. The campaign may actually attract new i nterest from such persons who have not previously identified with motorsports but realize it answers their need for thrill. We realize that pictorial representations of the thrilling moments and their arrangement will form the basis of the advertisements. The defining characteristic of these pictures will be the degree of thrill they evoke. It will necessitate a careful scrutiny of all the pictures we have taken in the past from behind the wheels. Using digital processing, GWS Personnel Motorsport will enhance the mood elements of the pictures to bring them to the required thrill levels. Reference List Aston, B., Williams, M. (1996). Playing to Win: The Success of UK Motorsport Engineering . London: Institute for Public Policy Research. Ferrell, O. C., Hartline, M. D. (2008). Marketing Strategy. Mason OH: Cengage Learning. GWS Personnel Motorsport. (2011). Home. Web. Holt, D. B. (2004). How Brands Become Icons: The Principles of Cultural Branding. Boston, MA: Havard Business Press . Levinson, J. C., Levinson, J., Levinson, A. (2007). Guerrilla Marketing:Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. New York, NY: Houghton Mifflin Harcourt. Nash, E. L. (2000). Direct Marketing: Strategy, Planning, Execution. New York, NY: McGraw-Hill Professional. Randall, G. (2000). Branding: A Practical Guide to Planning Your Strategy. London: Kogan Page Limited. Sutherland, M., Sylvester, A. K. (2009). Advertising and the Mind of the Consumer: What Works, What Doesn’t, and Why. Australia: Allen Urwin. Trotman Publishing. (2001). Advertising. Surrey: Crimson Publishing. Yadin, D. L. (2001). Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques. London: Kogan Page Publishers. This report on GWS Personnel Motorsport was written and submitted by user Christine Maldonado to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

10 Interesting Facts About DNA

10 Interesting Facts About DNA DNA or deoxyribonucleic acid codes for your genetic make-up. There are lots of facts about DNA, but here are 10 that are particularly interesting, important, or fun. Key Takeaways: DNA Facts DNA is the acronym for deoxyribonucleic acid.DNA and RNA are the two types of nucleic acids the code for genetic information.DNA is a double-helix molecule built from four nucleotides: adenine (A), thymine (T), guanine (G), and cytosine (C). Even though it codes for all the information that makes up an organism, DNA is built using only four building blocks, the nucleotides adenine, guanine, thymine, and cytosine.Every human being shares 99% of their DNA with every other human.If you put all the DNA molecules in your body end to end, the DNA would reach from the Earth to the Sun and back over 600 times (100 trillion times six feet divided by 92 million miles).A parent and child share 99.5% of the same DNA.You have 98% of your DNA in common with a chimpanzee.If you could type 60 words per minute, eight hours a day, it would take approximately 50 years to type the human genome.DNA is a fragile molecule. About a thousand times a day, something happens to it to cause errors. This could include errors during transcription, damage from ultraviolet light, or any of a host of other activities. There are many repair mechanisms, but some damage isnt repaired. This means you carry mutations! Some of the mutations cause no harm, a fe w are helpful, while others can cause diseases, such as cancer. A new technology called CRISPR could allow us to edit genomes, which might lead us to the cure of such mutations as cancer,  Alzheimers  and, theoretically, any disease with a genetic component. Scientists at Cambridge University believe humans have DNA in common with the mud worm and that it is the closest invertebrate genetic relative to us. In other words, you have more in common, genetically speaking, with a mud worm than you do with a spider or octopus or cockroach.Humans and cabbage share about 40-50% common DNA.Friedrich Miescher discovered DNA in 1869, although scientists did not understand DNA was the genetic material in cells until 1943. Prior to that time, it was widely believed that proteins stored genetic information.