Case Study 6 Essay

Case study 6 Question 2You have been hired as a consultant to a miniature clothing manufacturer who wants to emulate the success of Zara and Benetton. She wants advice on an innovation strategy which takes the key lessons from these successful firms. What would you offer? (Tidd 295)Within the entire business a transplant needs to be made in order to transition into a more electronically effective business, this can be done by growing Mechanization of operations. By introducing technological improvements such as a mobile app a website or possibly integrating online services not previously offered. to boot the business can incorporate international trade which is has a huge upside since it saves money and allows the business to not only save money and also to increase its productivity. Another great way for the manufacturer to emulate the success of Zara and Benetton is to produce clothes which combine stylish designs with a strong touch on to current high-fashion themes with mode rate prices (Tidd 294). Zaras successful growth is not simply a matter of low prizes or of standardization, but rather of innovation that is complimented by providing their customers with compartmentalization and product innovation. The small clothing Manufacturer must increase its variety, in addition to providing the consumer with product innovation such as that of Zara and Benetton.ConclusionIn conclusion it is extremely important for the small clothing manufacturer to incorporate, technology and technologically advanced systems and software, along with product innovation and a big variety of great choices for customers to pick from. Lastly the business must improve introduce international trade in order to offset the costs of providing a larger variety of clothing. If this can be done successfully the smallbusiness could match the success of Zara and Benetton.ReferencesTidd, John Bessant and Joe. Innovation and Entrepreneurship, 2nd Edition. John Wiley & Sons, (UK), 04/2011.