Case study Example | Topics and Well Written Essays - 250 words - 126

Case Study Example focus on developing athletics activities and equipment that attract people below the age of 19 years and single women between the ages of 30-39 years. These two groups of the population constitute the highest number of non-peak period visitors. The management should provide a discount for the unmarried people, especially the women. Single ladies are likely to have fewer responsibilities compared to the married couples. In this regard, single ladies are likely to have sufficient time to visit the club regularly. Essentially, offering discounts would increase the frequency of attendance and attract new customers’ thereby increasing revenue for the club (Fields, 1999). The management should introduce awards and gifts for frequent and royal customers. This will encourage them to visit the club more frequently since they are assured of a gift. In addition, special gifts should be given to customers who bring new customers during the low seasons. This will encourage the existing customers to invite their friends to join the club. During the low seasons, the management should offer aerobic and yoga classes to both the silver and gold membership holders. Such strategies will aid in expanding the membership base and increasing revenues for the