Company Introduction, Market Segmentation, and Product Positioning Research Paper

Company Introduction, Market Segmentation, and Product Positioning - Research Paper Example Express Vending LLC is a privately-held company in Florida that has a head office and a small warehouse in the area of North Miami Beach in Florida. There are four investors of the company i.e. Jessica Smith, Jones Patrick, Margaret Florence and Michelle D’Souza. Jessica Smith and Jones Patrick are the co-founders who have both an experience in the vending machine industry and have the expertise in running an entrepreneurial business. Margaret Florence has proficiency in the financial industry as she has worked for two well-known financial institutions in the last ten years and Michelle D’Souza will bring her marketing, operational and management skills to the company for ensuring that the business operations are smooth and effective. Once Express Vending LLC is successful in its local market, it will expand into the European market as it is vast and has a lot of opportunities for growth. Currently, the European market has a limited number of companies who are offering their customers reasonably priced machines and equipment for their restaurants; hence, the company will target those customers who are looking for innovative and top quality vending machines and equipment for the food and beverage at prices that are affordable by them. â€Å"The mission of Express Vending LLC is to be the dominant company in both the vending machine and the restaurant equipment industries by providing easy access to a wide range of unique, high quality and innovative products at reasonable prices. We believe that we will be successful in meeting the needs of our customers by developing close contacts with them so that we have cordial relations with them. Express Vending LLC will earn adequate stream of profits from its operations so that stability can be sustained and even finance the future growth avenues. We will ensure that all our business operations are conducted in an ethical